OUR FOUNDERS & BRAND EVOLUTION

 



Griela Pérez - FOUNDER & CREATIVE DIRECTOR of AGUSTINA 


Born in Cusco, artivist, Director of Art and Graphic Design, an ally of the folk artists, who have revived their art thanks to the project objective. Before she devotes herself to #slowfashion, this creative soul an artist by default got the Director of Art and Graphic Design degree with Cum Laude honor from the renowned Escuela Toulouse Lautrec in Lima. Her beginnings in the world of ethical and sustainable fashion when her first daughter was born, to whom she instilled values such as Peruvian identity before anything else. Now with 7 years old, she already accompanied her mother as collaborator in different talks.
Griela Pérez

At the present, her human team works being visible and in collaboration from their communities, in different regions of our country, creating sustainable ecosystem around their proposals. Their style reflects our country’s colors, preserving traditions and customs of our peoples. Her project has changed the consumer habits of the Peruvian women, has inspired more entrepreneurs to love what is ours. Griela is known on catwalks outside Peru, also she has allied herself with recognized Sustainable Fashion movements abroad.

Griela explore the other side of the fashion industry, offering to her clientele top quality sewing, weaving and embroidery from her ethical, ethnic and sustainable point of view.

“Since I can remember I have admired the colors of my culture and the aesthetics of the traditional costume, especially from the mountains. I born in Cusco, a blessed land full of colors, where since you open your eyes the sky captivates you as well as everything around it: the folklore, the geography, the people, etcetera. Every costume tells a story, the experiences are written within its colors and shapes. What inspire me now a day are the communities, it’s from there that born the knowledge of the true beauty”.

 

 
Jhasmine Pérez - CO - OWNER & BRAND REPRESENTATIVE

Born in Lima, Jhasmine is a passionate entrepreneur & footwear designer.
With a degree in Business Administration and a Master’s in Marketing in Spain, she brings to Agustina a unique perspective that combines creativity and strategy. Her journey into the world of fashion is deeply rooted in her admiration for the craftsmanship and resilience of Peruvian artisans.

As a footwear designer, Jhasmine merges traditional techniques with contemporary styles, creating pieces that tell stories of heritage, innovation, and sustainability. She firmly believes that small businesses are the backbone of a thriving economy, and through Agustina, she promotes their role in development, preserving traditions, and creating opportunities across the country.

Her commitment to the local economy goes beyond design: she actively collaborates with artisans and small entrepreneurs, empowering them with tools, knowledge, and platforms to showcase their work on global stages. This holistic approach has positioned her as a key figure in sustainable fashion and a vocal advocate for ethical production practices.

“Small businesses not only generate employment, but they also reflect our identity and creativity as a nation. Supporting them means investing in a stronger, more united Peru, where local talent becomes global pride.”

 

 


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Over time, AGUSTINA has evolved into a family business. The company is run by sisters Griela and Jhasmine Pérez: 
Griela (Art and Design Director by profession) is in charge of the creative aspect, designing and conceptualizing the collections and intervening in production. While Jhasmine (Marketer and Footwear Designer by profession) takes care of marketing, logistics and coordination of international events. Together, they have taken the brand to new horizons, gaining recognition both nationally and internationally.

Today, they both honor the work of the Paredes family, a thriving Cusco family recognized for carrying out family businesses. Eliseo Paredes, his grandfather, was one of the best shoemakers in the city, opening one of the first highly renowned shoe stores in Cusco. In addition, he founded one of the first artisanal tanneries in the city and, later, a soda factory that was also very successful.