BEHIND THE LABEL

 

Brand Name: Agustina
Founded: 2013
Location: Peru
Certifications: B-Corp Certified
Awards: Last 3 awards: Boscares - Mexico (2023), Best Sustainable Collection - PEFC Spain (2023)

Description:

Agustina is a Peruvian regenerative and sustainable fashion brand dedicated to preserving the art of traditional Peruvian embroidery while promoting an ethical and human-centered business model. Since its inception, Agustina has collaborated with artisan communities in vulnerable regionsacross Peru. The brand co-creates clothing, accessories, and home decor pieces that celebrate Peru's cultural richness. It also offers immersive experiences in communities and workshops for identity strengthening and design innovation.

VISION

To regenerate fashion through a respectful and conscious model that dignifies artisans, preserves cultural heritage, and places sustainability at its core. Through our collections, we invite the world to wear meaningful stories rooted in tradition and the love for craftsmanship.

MISSION

To promote ethics and authenticity in global fashion by preserving the ancestral art of Peruvian embroidery, while generating a positive impact in artisan communities. We strive to build a sustainable ecosystem that values both producers and consumers, fostering fair trade, cultural preservation, and respect for nature.

VALUE PROPOSITION

Agustina creates unique and timeless pieces that fuse ancestral techniques with contemporary design. We work hand in hand with artisan families from different regions of Peru under a circular economy and fair trade model. Each creation is an act of resistance and memory, celebrating the beauty of embroidery and the humanity behind every stitch.

Main Products:

  • Clothing: Dresses, jackets, blouses, and high-quality garments with traditional embroidery.
  • Accessories: Hats, scarves, bags, and more.
  • Decor: Decorative furniture with unique details that celebrate Peruvian culture and tradition.
  • Experiences:
  • Training:

Agustina's Pillars (Aligned with SDGs 1, 8, 12, 13, and 17):

  1. Social:
    We strive to create a positive impact on the communities we collaborate with, promoting equal opportunities, decent work, and inclusive development. Our commitment is reflected in preserving ancestral embroidery techniques and ensuring fair and dignified working conditions for artisans within our value chain.

  2. Environmental:We work to reduce our ecological footprint through sustainable processes and the use of responsible materials. From implementing clothing repair programs to repurposing textile waste, we aim to regenerate resources and mitigate the environmental impact of the fashion industry.

  3. Economic:We believe in a sustainable business model that fosters economic well-being in communities and resilience in the artisanal textile industry. Our focus is on strengthening local economies and building ethical, responsible value chains that benefit both people and the environment.

  4. Spiritual:
    We honor the connection between people, culture, and nature. Inspired by our roots, we promote a spiritual approach that values the essence behind each garment, inviting consumers to adopt mindful habits that respect the history and craftsmanship behind every creation.

Values

  • Respect.
  • Equity.
  • Honesty.
  • Responsibility
  • Loyalty.

TRANSPARENCY

We have built a business model based on the quality of life of our collaborators, starting with fair salary payments, then adding the cost of absolute quality materials and all other costs related to the product. Finally, adding a fair profit margin that is then reinvested 100% in the company, always thinking about a sustainable development in the long term.

PRICE BREAKDOWN BY PRODUCT
Materials 35% (Fabrics, yarns, accesories and more)
Handwork 35% (Design, production, tailoring, embroidery, paint and others)
Operations and logistic 15%
Packaging 5%
Marketing 10%
Markup 2.5 - 2.8 (Re-invested)