The Rise of Conscious Luxury
NEW COLLECTION ARMINDA SS25
ARMINDA SS25
Like a whisper from the past that gently touches the present, the Arminda Collection is born—a delicate yet powerful tribute to the women who wove my story. Inspired by my grandmother Arminda, this collection is an ode to feminine power, to unbreakable strength, and to sweetness that never fades. Each piece is embroidered with retama flowers, butterflies, hummingbirds, the Southern Cross, and the small mushrooms that grew in my grandmother's yard, evoking those childhood days spent with brave and loving women—guardians of natural secrets and remedies for every ailment. Arminda, with hands that embroidered as if weaving the wind, with her delicious cooking, her gentle smile, and her tireless heart, is the soul of this collection. In the cream and blue colors she loved so much, shines the legacy of a woman who was both a guiding light and a shelter, who never faltered in the face of storms, but always found a way to bloom. This collection is the memory of a lineage, the echo of my grandmother’s voice.
AGUSTINA
FROM THE ♥ OF PERU TO THE WORLD
All our products are 100% handmade created with pure love by Peruvian artisans.
The same ones who keep our culture alive.
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We are more than an ethnic fashion brand; we generate employment cocreating in vulnerable areas of different provinces of Peru, preserving traditions, giving value to our embroideries and making visible the popular artists behind a label.
Our purpose is to create a sustainable and beneficial ecosystem to those who buy and those who produce.
We reach a new generation of conscious consumers who do not renounce their aesthetic principles and at the same time yearn to rediscover the past through high quality garments with magic and identity, that have a place within the world of sustainable fashion.
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