PROUD TO BE DENIM / MEZCLILLA COLLECTION
Agustina and Totemiq team up in collaboration to produce a concept that brings together art, heritage and living culture behind the fashion. A work of contemporary Peruvian art translated into a jacket ~hand-painted and hand-embroidered~
We have built a business model based on the quality of life of our collaborators, starting with fair salary payments. We generates employment cocreating with artists from vulnerable areas of different provinces of the country.
More than 23 popular artists from Ayacucho, Huánuco, Huancayo, Cusco, Pucallpa, Lima and Arequipa are benefited by our teamwork with the craftsmen.
We have an environmental, health and safety policy that establishes group goals for key environmental aspects. To promote the responsible consumption and to educate our community so they will value the environment as we do. We produce 3 collections a year. We reuse all the waste of our raw material, making accessories or dolls.The materials we use come from sustainable sources, as well as the wastes of deadstock materials from the textile and leather industry.
The main objective is to promote the conservation of the Amazon forests, where families of native communities of the Shipibo Conibo and Cacataibo ethnic groups live, and to contribute to improving their quality of life.
We will achieve this by working hand in hand between Polleras de Agustina, native communities and AIDER, in the development and co-creation of "Products with history", which come from a sustainable management of natural resources, through the Forestry Alliance initiative.