ABEL CHOQUE



Location: Puente Piedra, Lima
District: Puente Piedra
Province: Lima
Region: Lima

Puente Piedra is one of the fastest-growing districts in Lima Norte, shaped by the strength, resilience, and collective effort of migrant families who transformed what were once rivers, canals, and wetlands into a dynamic and expanding urban landscape. Today, it stands as a reflection of perseverance and opportunity, where new economies and identities continue to emerge.

Within this context unfolds the story of Abel Choque, originally from Ccorca, Cusco—a region deeply rooted in history and cultural legacy, located along the ancient routes of the Qhapaq Ñan, the Inca road network that once connected vast territories, including the Contisuyo.

Abel’s journey began at an early age when, at just eight years old, he migrated to Lima following his father’s decision in search of better opportunities. He was left in the care of his uncles, marking the start of a path defined by adaptation, resilience, and quiet determination. Like many Peruvians who leave their hometowns to build a future elsewhere, this transition became a defining chapter in his life.

At the age of twelve, Abel encountered a turning point. A mentor opened the doors of his workshop and introduced him to the art of maquinaska embroidery—a technique that combines mechanical tools with the precision and sensitivity of hand-guided craftsmanship. Through years of discipline and practice, Abel mastered this art, transforming it into both a profession and a powerful means of cultural expression.

Today, embroidery is not only his main source of income but also a symbol of his personal journey. Each piece he creates carries the story of migration, learning, and perseverance. Through every stitch, Abel not only preserves a traditional craft but also builds a future—one shaped by identity, dignity, and the enduring value of handmade work.

OUR POSITIVE SOCIAL IMPACT

We have built a business model based on the quality of life of our collaborators, starting with fair salary payments. We generates employment cocreating with artists from vulnerable areas of different provinces of the country.
More than 23 popular artists from Ayacucho, Huánuco, Huancayo, Cusco, Pucallpa, Lima and Arequipa are benefited by our teamwork with the craftsmen.

COMMITMENT WITH THE ENVIRONMENT

We have an environmental, health and safety policy that establishes group goals for key environmental aspects. To promote the responsible consumption and to educate our community so they will value the environment as we do. We produce 3 collections a year. We reuse all the waste of our raw material, making accessories or dolls.The materials we use come from sustainable sources, as well as the wastes of deadstock materials from the textile and leather industry.

2025 - 2026 AIDER & NIIBIRI

The main objective is to promote the conservation of the Amazon forests, where families of native communities of the Shipibo Conibo and Cacataibo ethnic groups live, and to contribute to improving their quality of life.
We will achieve this by working hand in hand between NIIBIRI, AGUSTINA, and AIDER, in the development and co-creation of "Products with history", which come from a sustainable management of natural resources, through the Forestry Alliance initiative.